Wolseley UK's salary sacrifice car scheme with Zenith is the 'Wheel Deal'
Posted on 04 January 2016
Wolseley UK, the country's leading distributor of plumbing and building materials and products, has introduced a salary sacrifice car scheme named `The Wheel Deal', through Zenith.
The Wheel Deal, which launched in November 2015, was named by Sarah Harrison, support services and governance manager at Wolseley UK. Sarah was the winner of a `name the scheme' competition to generate interest and engagement in the new benefit. Along with the naming competition, Zenith supported the launch by creating an impactful promotional campaign that used a series of distinctive emails, posters and roadshows to publicise The Wheel Deal at various Wolseley UK locations.
Mark Roberts, customer relationship manager at Zenith, said of the partnership: "It is always fantastic to work with a customer who truly understands the advantage of introducing a salary sacrifice car scheme. Wolseley UK is 100% committed to providing innovative benefits and rewards, and has made a significant effort to promote the salary sacrifice car scheme to all colleagues."
Christina Jones, reward and benefits manager at Wolseley UK said the `big bang' launch campaign paid off: "We have seen a fantastic response to our car salary sacrifice scheme so far with 23 vehicles being ordered in the first month. We are thrilled to have partnered with Zenith and are impressed with their complete focus on high-quality customer service. With the support of Zenith, we believe our car salary sacrifice scheme will continue to be an attractive and lucrative benefit for all our colleagues."
The scheme is available to 6,500 Wolseley UK colleagues and the first vehicle was delivered in early December.