Our People Strategy

People and culture have always been central to the success of Zenith.

We have big plans for the future, but we can only achieve our goals with and through our people.
Our people strategy – the Zenith ‘People Promise’ – describes how we will continue to invest in our colleagues, recruit for growth and be the first choice in the industry for colleagues to develop their careers.


"Our People Promise touches every part of the business. It clarifies what people can expect from us and what we expect from them. It’s clear about what from our history we must protect and what for our future we have to change. It ensures we structure our business for growth, create teams who deliver for our stakeholders and have a thriving culture that the best people want to work in”

Stuart Price, Chief People Officer

The focus areas of our People Promise are:
Designed for growth

We expect our business to double in size over the next three years. Our Designed for Growth programme takes a critical and strategic look at every part of the business to help us achieve that. We’ll use this approach to develop structures, systems and processes that are ready to scale, and roles that are designed with purpose and Zenith people and customers in mind.

Brilliant teams

We are going to create hundreds of new jobs in the coming years. We’re investing in the capability of our people, including the development of inspiring leaders who have a growth mindset and the learning agility to lead the future growth of the business – whilst unlocking the potential of our teams.

We’re backing our commitment with training investment that enables everyone to be the best version of themselves, and to develop the skills they need to be part of the Zenith of tomorrow.

Thriving culture

It is important to retain the winning, caring, and nurturing culture that got Zenith where it is today, while evolving it to reflect the changing expectations of colleagues and customers.

Colleagues and society expect us to represent the customers and communities we serve, and Inclusion Everywhere is our ambitious initiative that is taking measurable steps to do just that because we believe that a diverse and inclusive workforce creates a stronger culture and better business outcomes. To demonstrate this belief, we launched our ambitious five-year diversity and inclusion plan in 2021.

Caring For Each Other recognises Zenith’s growing role in supporting the physical and mental health and wellbeing of our people.

Fair deal for all

We want to share success with colleagues and ensure a consistent, transparent, and competitive pay and benefits offer which reflects the market.

Exceptional colleague experience

Our aim is for colleagues to feel valued and centred in the same way that customers are. We have reinforced our commitment by investing in a new people system, which is streamlining every stage of the colleague journey from recruitment to retirement.

In the next 3 years we will…

Create 360 new jobs including 60 leadership roles

Increase training £ per head by 45% – investing in leadership and skills

Improve our colleague experience through digital innovation

Have 5% of our workforce on an apprenticeship programme

Be a consistent 2 star Best Company to Work For in all areas of the Group

Pay all colleagues the market rate for their role

Be more representative of our customers and communities – with clear targets